I have to agree with Anne Lamott that writing is hard work, and forcing yourself to sit down to start writing is often the hardest part. Steven Pressfield calls this opposing force “resistance.” Here is a quote from his book about resistance:
“It’s not the writing part that’s hard. What’s hard is sitting down to write. What keeps us from sitting down is Resistance.”
Writing a business plan would certainly not make my “Top 10 Things I Want to Do in My Free Time” list, but it is essential in giving you direction and focus as you grow your freelance business.
Ryan Oakes suggests:
“Don’t sweat out writing a business plan, because it’ll most likely evolve as your business grows. Unless you are looking for a loan or investors, no one’s ever going to even see it. But that’s not an excuse not to write one!
It’s a vital tool you’ll use to visualize your goals and focus your business efforts as you navigate your plans for growth.
That said, if you don’t have a business plan, chances are you aren’t doing much planning for growth. And if you’re not planning for growth, chances are your business is stagnating, or even worse, deteriorating. Hey, if the shoe fits…” (link to full article)
A webinar and 5 free downloads
This past weekend I came across a how-to post at byREGINA.com specifically geared toward helping freelancers write a business plan. She has a helpful video of her webinar on this topic, including 5 free downloads to get you started.
One thing she emphasizes in the video is revisiting and updating your business plan often! It is meant as a tool to help you and to evolve along with your business.
For more information…
If you need more information, the U.S. Small Business Administration website is a good place to start.